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- Abraxas Aaran, who portrayed Willie, the title character's dog, in the 1970 film Patton.
- Baxter, from the film Baxter - with the tagline, "Méfiez-vous du chien qui pense." ("Beware the dog that thinks.")
- Blue, owned by Canadian hockey commentator Don Cherry, is widely considered to be almost as famous as Cherry himself.
- Bodger, an old white bull terrier, is a major character in the book The Incredible Journey by Sheila Burnford and the movie.
- Brut, in the novel, Answers to Brut, by Gillian Rubinstein.In Charles Dickens' novel Oliver Twist, Bill Sykes owns an English Bull Terrier named Bullseye.
- Bullseye mascot of the Target Corporation.
- Chester, Chad's (Preppy) dog in Rockstar Vancouver's video game Bully.
- Chico, a dog in Next Friday and Friday After Next.
- Creampuff, one of Irish Murphy's pig hunting dogs from the Footrot Flats comic series.
- Kirk Hammett of the thrash metal band Metallica has a bull terrier named Darla.
- Hip-Hop artist Adil Omar has a bull terrier named Diablo.
- Fritz, the black-and-white bull terrier who appears in every Chris Van Allsburg book.
- Fuchsl, Adolf Hitler's dog while he fought in the trenches of World War 1. The dog was reportedly lost, which upset Hitler, however his love for dogs and respect for the breed continued into later life.
- Grimm, of the cartoon series Mother Goose and Grimm.
- Odd's dog, Kiwi, is rumored to be a bull terrier but he looks more like a Whippet.
- Lockjaw, Pepper's companion in Sierra's Pepper's Adventures in Time.
- Meatball, White bull terrier pet of Major Gregory "Pappy" Boyington in Baa Baa Black Sheep (TV series).
- Pete, from the Fox-television series "Keen Eddie", 13 episodes, 2003.
- Rex from the film Stealing Harvard. Rex is a mean dog who always agrees with his master. However, his crankyness goes away when he tries to bite a man in the crotch and ends up falling in love and having sex with him.
- Rick Springfield's bull terrier Ronnie appears on the cover of his album Working Class Dog.
- Rude Dog Sam, who accompanied Alby Mangels, Dutch-Australian adventurer, on his world travels.
- Scud, from the Disney/Pixar film Toy Story.
- Sparky, the dog who appears in "Frankenweenie".
- Spuds MacKenzie - "star" of Bud Light beer commercials in the late 1980's.
- Spunky, of Rocko's Modern Life, resembles a Bull Terrier and was also the name of a famous MA Bull Terrier.
- Whiskey, from the Eidos Commandos series.
- Willie, owned by World War II US Army General George S. Patton and named after William the Conqueror.
- Unnamed bull terriers regularly appearing in New Yorker cartoonist George Booth's cartoons. The dog from Angry Kid.